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KEYSTONE - Handcrafted Japanese egi squid jig maker

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Since 2005 — 20th Anniversary

Monsters Are
Real.

EgiOita PlaPla®

Land big squid with big egi.

No.4.5 31g No.5.0 41g No.7.0 81g

Scene 01

Why Big Egi
Work on Monsters

Monsters of the 2kg and 3kg class want to conserve their strength.

Rather than chasing darting baitfish, they choose large, slow-moving prey. The bigfin reef squid (aori-ika) lives only about a year; saving its final strength for spawning, it has no energy to waste.

The energy of chasing small prey over and over, versus the energy of taking one large prey in a single strike.
For a monster that seeks efficiency, big egi become the most natural target of all.

Land big squid with big egi.
That is the one truth that hasn't changed in 20 years.
A monster bigfin reef squid landed with EgiOita PlaPla

Big egi, proven by real catches

Scene 02

Size Select
Target Only the Monsters

Standard egi top out at No.3.5, and even No.4.0 is hard to find.

Within the school, the hungriest small squid grab first - so you can never single out the monster class.

Big egi of No.4.5 and up naturally filter out squid under 1kg, leaving you to face only the 2kg and 3kg monsters.

The No.7.0 (81g) egi - and the over-4kg monsters that crush its hooks truly exist.

EgiOita PlaPla No.7 - an overwhelming, oversized big egi

An overwhelming size - this is the presence of the No.7.0

Scene 03

How to Outsmart the
Wary Monster Class

During the near-shore spawning season, the monster class is extremely wary - and remarkably clever.

Aggressive jerking backfires.A slow bottom stay and small darting action is what works.

Only a large egi has the weight and balance to make such a delicate presentation possible.

Work the No.7.0 (81g) egi with finesse. A shape refined to the extreme, and a weight balance calculated down to the last detail. Big, yet it swims naturally - that is the true worth that lands monsters.

Large egi are vanishing from the market.
Yet KEYSTONE keeps making them.
As long as there are anglers chasing monsters.
A bigfin reef squid that struck EgiOita PlaPla

The moment it grabs on - the monster instinct that only big egi can draw out

Scene 04

The Legendary No.7.0
Returns at Last

The EgiOita PlaPla series now marks 20 years since its release.

Built on the belief that you land big squid with big egi, its light, rhythmic action - unexpected for its size - has become an essential item for big-squid hunters.

November 2025 - the legendary big egi that once swept the market, the No.7.0 is finally back. Its 81g mass tames the wind, holds the tide lines, and takes on the monster class alone.

Field tester Harada landing a red monster on EgiOita PlaPla No.7

Field tester Harada - landing a red monster on the No.7.0 in a 7m/s crosswind

A monster-class bigfin reef squid caught on EgiOita PlaPla

Monsters are real.

A large bigfin reef squid clinging to EgiOita PlaPla

The monster class won't let go of a big egi.

A large bigfin reef squid landed at night on EgiOita PlaPla

Lifting a monster from the night sea.

Specification

Three Sizes

No.4.5
31g
12 colors
No.5.0
41g
12 colors
No.7.0
81g
5 colors
Revival

Color Variation

12 Color Variations

No.4.5 (31g)/ No.5.0 (41g)/ No.7.0 (81g)

*No.7.0 comes in 5 colors (GOR, RPP, YGR, RGR, GRBL)

Gold Base Orange
Gold Base Orange
No.4.5 / No.5.0 / No.7.0
Red Base Orange
Red Base Orange
No.4.5 / No.5.0
Red Base Purple 5E
Red Base Purple 5E
No.4.5 / No.5.0 / No.7.0
Marble Base Orange
Marble Base Orange
No.4.5 / No.5.0
Silver Base Blue
Silver Base Blue
No.4.5 / No.5.0
Metalical Gold Pink
Metalical Gold Pink
No.4.5 / No.5.0
Metalical Marble Pink
Metalical Marble Pink
No.4.5 / No.5.0
Metalical Red Pink
Metalical Red Pink
No.4.5 / No.5.0
Metalical Orange Orange
Metalical Orange Orange
No.4.5 / No.5.0
Yellow Glow Green
Yellow Glow Green
No.4.5 / No.5.0 / No.7.0
NEW
Red Base Green
Red Base Green
No.4.5 / No.5.0 / No.7.0
NEW
Green Base Blue
Green Base Blue
No.4.5 / No.5.0 / No.7.0
NEW

FAQ

Frequently Asked Questions

Which size of EgiOita PlaPla should I choose?

Choose according to the size of squid you're targeting. For the 1-2kg class we recommend No.4.5 (31g); for the 2-3kg class, No.5.0 (41g); and for the monster class over 3kg, No.7.0 (81g). The larger the egi, the more it filters out small squid, letting you take on only the big ones.

What kind of rod can I use with the No.7.0 egi?

An MH-H class eging rod rated for 81g works well, and seabass or shore-jigging rods can handle it too. Because it has weight, your line is less affected by the wind even on windy days, giving you stable, controlled action.

Do you sell the No.6.0?

The No.6.0 (61g) is currently discontinued. We offer three sizes - No.4.5, No.5.0 and No.7.0. The No.7.0 returned to sale in November 2025.

Go land your monster.

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