https://keystonebrand.jp/en/ From Saga to the world. KEYSTONE crafts 100% made-in-Japan egi (squid jigs) and pioneers innovative techniques such as tip-run and shore tip-run. Explore the full lineup and field reports. en Sat, 12 Sep 2026 00:00:00 +0900 https://keystonebrand.jp/en/sasaika/ https://keystonebrand.jp/en/sasaika/#news-2026-09-12 Sat, 12 Sep 2026 00:00:00 +0900 https://keystonebrand.jp/en/aoriika-egi-erabi/ https://keystonebrand.jp/en/aoriika-egi-erabi/#news-2026-09-12 Sat, 12 Sep 2026 00:00:00 +0900 https://keystonebrand.jp/en/movies/20260904/ https://keystonebrand.jp/en/movies/20260904/#news-2026-09-11 Fri, 11 Sep 2026 00:00:00 +0900 https://keystonebrand.jp/en/machikoba/20260911/ https://keystonebrand.jp/en/machikoba/20260911/#news-2026-09-11 Fri, 11 Sep 2026 00:00:00 +0900 https://keystonebrand.jp/en/faq/ https://keystonebrand.jp/en/faq/#news-2026-09-11 Fri, 11 Sep 2026 00:00:00 +0900 https://keystonebrand.jp/en/products/jetchaser/ https://keystonebrand.jp/en/products/jetchaser/#news-2026-09-10 Thu, 10 Sep 2026 00:00:00 +0900 https://keystonebrand.jp/en/movies/20260906/ https://keystonebrand.jp/en/movies/20260906/ Sun, 06 Sep 2026 00:00:00 +0900 EgiSharp comes in three sizes: 3.5 and 3.8, plus the size 4.3 EgiSharp Alpha. For autumn, the one to reach for is the 3.5 — its crisp, sharp darting works on autumn squid that chase the egi. On this day the 3.5 was fished through Galaxy Glow Purple, Gold Aji Base Pink and Red Base Pink, working a change in the bottom, the ebb after high water and, at the end, a tide line; to finish, “a slightly better size” took the Red Base Pink at dusk. https://keystonebrand.jp/en/movies/20260906-3/ https://keystonebrand.jp/en/movies/20260906-3/ Sun, 06 Sep 2026 00:00:00 +0900 Jado Egi®, the egi for targeting spear squid and Japanese flying squid from shore in midwinter, is designed to balance with bait on its back, and the reference is the weight of one kibinago. Load on too much and hook-ups suffer, the egi lies flat on the bottom and snags increase. Keystone evangelist Kubo shows the whole preparation, from choosing the bait to salt-curing it, packing it into a container and keeping it in the fridge for one to two months. https://keystonebrand.jp/en/movies/20260906-2/ https://keystonebrand.jp/en/movies/20260906-2/ Sun, 06 Sep 2026 00:00:00 +0900 Jado Egi, the egi for targeting spear squid and Japanese flying squid from shore in midwinter, is fished with bait wrapped on its back. Spear squid are always on the move, so you look for them where the tide runs well or around streetlights, searching the surface, mid-water and the bottom evenly until you find the school. On this night a good-sized Japanese flying squid took a Full Glow White 3.5 V1, and in a headwind a spear squid (sasa-ika) came near the bottom on a Yellow Glow Green 3.5 V2. https://keystonebrand.jp/en/movies/20260905/ https://keystonebrand.jp/en/movies/20260905/ Sat, 05 Sep 2026 00:00:00 +0900 Jado Egi, the egi for targeting spear squid and Japanese flying squid from shore in midwinter, is about to gain a size 3.0 V2. Refined in response to requests from Hokuriku and northern Kyushu, the final prototype weighs 16 g, with a thinner, larger sinker set further forward so the egi stands up on the bottom and holds steady in a 5–6 m/s crosswind and cross current. In northern Kyushu at the start of 2026, Keystone evangelist Kubo fished it for the first time with salted kibinago wrapped on its back, and landed a good-sized bigfin reef squid and a spear squid (called sasa-ika in northern Kyushu). https://keystonebrand.jp/en/movies/20260904/ https://keystonebrand.jp/en/movies/20260904/ Fri, 04 Sep 2026 00:00:00 +0900 Fifteen years since the Aka-Samurai colours first appeared. Going back to the origin — “Aka-Samurai means glow” — three anniversary colours share a white back and come on EgiSharp sizes 3.5 and 3.8 and EgiSharp Alpha size 4.3. Red Glow glows red over a red base, Purple Glow gives a faint glow over a Mexico Rainbow base, and Super Glow blazes over a Crush Gold base. The special paint, about five times the price of the usual, looks white and glows for a long time. Made to order only: orders open from 20:00 on 4 September 2026 until 23:59 on 10 September (JST). https://keystonebrand.jp/en/movies/20260904-2/ https://keystonebrand.jp/en/movies/20260904-2/ Fri, 04 Sep 2026 00:00:00 +0900 The tip-run egi Daybreak size 3.3 weighs 35g on its own. Out of Shin-Nagasaki Fishing Port aboard the Genyumaru, Keystone evangelists Kubo and Azuma drifted the Nagasaki sea from 37m to nearly 60m, changing from Hakana Pink at first light to Soil Tracker, Reef Tortoise and Laguna Chase, stacking up squid — two of them kilo-class. Because 35g drops without a sinker in around 20m of water, a day of jerking from morning to noon left the arms fresh. https://keystonebrand.jp/en/movies/20260904/ https://keystonebrand.jp/en/movies/20260904/#news-2026-09-03 Thu, 03 Sep 2026 00:00:00 +0900 https://keystonebrand.jp/en/movies/20260902/ https://keystonebrand.jp/en/movies/20260902/ Wed, 02 Sep 2026 00:00:00 +0900 Purple catches on tip-run. On more than a decade of results, Keystone added UV and glow to make the five Purple Edition colours. Yellow Aji Purple for daytime, Salty Purple for daytime and deep water, Purple Sardine as the water cools, UV Red Purple when the light drops, Orange Aji Purple for night tip-run. Four sizes × five colours — JetChaser 2.5 and 2.6, Daybreak 3.3 and 4.0 — shipping since late August. https://keystonebrand.jp/en/machikoba/20260901/ https://keystonebrand.jp/en/machikoba/20260901/#news-2026-09-01 Tue, 01 Sep 2026 00:00:00 +0900 https://keystonebrand.jp/en/products/egisharp_alpha/ https://keystonebrand.jp/en/products/egisharp_alpha/#news-2026-08-31 Mon, 31 Aug 2026 00:00:00 +0900 https://keystonebrand.jp/en/products/egisharp/ https://keystonebrand.jp/en/products/egisharp/#news-2026-08-31 Mon, 31 Aug 2026 00:00:00 +0900 https://keystonebrand.jp/en/movies/20260831/ https://keystonebrand.jp/en/movies/20260831/ Mon, 31 Aug 2026 00:00:00 +0900 EgiSharp Alpha size 4.3 gains the new Aka-Samurai Meteor Glow colours, Orange and Green. A glow that does not blaze but stands the outline up in the half light — now on the big size 4.3. Three versions — V0 / V0+ / V1 — from September 2026. On an Okinawa reef under a full moon, in less than two metres of water, a pre-release prototype on a size 4.3 V0 answered by the second or third cast, and all three veterans hooked up. https://keystonebrand.jp/en/products/egisharp_alpha/ https://keystonebrand.jp/en/products/egisharp_alpha/#news-2026-08-30 Sun, 30 Aug 2026 00:00:00 +0900 https://keystonebrand.jp/en/products/daybreak_40/ https://keystonebrand.jp/en/products/daybreak_40/#news-2026-08-29 Sat, 29 Aug 2026 00:00:00 +0900